As we know that, the single body part-like rhino horn, ivory and sharks fin can be illegally sold for huge sums of money, thus many people use high-powered technology and weaponry to track and kill many animals at once without being detected. So that, raising awareness of animal protection is the aim I will gain to and express to people through my works.
“Stamping down on poaching” is a creative campaign led by Pro Wildlife to raise awareness of wild animal protection. To achieve the awareness required, German angency Guertlerbachmann used a surprising and unseen medium – stamp. They actually designed a set of three donation stamps for Pro Wildlife. The stamp is part of a postcard and is exactly the part of an animal which is the trophy, such as the tusks of an elephant. 50 cents from the sale of each stamp went to Pro Wildlife. With the tagline “Every trophy costs a life. Your donation can save it.”, the campaign successfully raised a total of € 41,000 for Pro Wildlife.